Why should you have a custom Facebook landing page?
If you are reading this you probably already understand the unquestionable and firm impact of Facebook. By utilizing Facebook as another tool in your Internet arsenal, you have the opportunity to put your message, product, or service in front of thousands, if not millions, of people. It costs you relatively little compared to most of the offline advertising that you probably utilize.
Do the math; Facebook has over 800 million users. Most active users spend about an hour a day on Facebook. The second most visited website on the Internet is Facebook. Again if you are reading this, you probably already have a page for your business so I will not go into here why you need a business Facebook page. No need to preach to the choir.
Let’s be real, when it comes to the Internet, looks are everything. Having a great design can make or break your success. Remember whether it is your website or anything else online, the more professional it looks, you will be perceived as having more expertise. Let’s use a real world example here – when you are interviewing people who will you consider more – the person dressed the part or the person wearing jeans and a t-shirt? Your Facebook business is no exception to this.
Having a custom Facebook landing page lets your visitors know that you take social media seriously. It shows them that you do not want to be like everyone else. They appreciate it. Again this is just like anything else; you have to find ways to stand apart from your competition. An expert with Facebook marketing, Mari Smith, says when people who visit your page land on a custom landing page they are 47% more likely to Like your page versus just landing on your Wall, which is only a 23% conversion to a Like.
Many businesses on Facebook do not even know that they can have a custom landing page to generate new leads. This is all the more reason you should have one! As with any other form of business marketing, regardless of the size of your business, your page needs to reflect your brand’s image. Your Facebook landing page is the perfect place to present a custom graphic, message or photo, thus personalizing the first thing a Facebook visitor sees.
Facebook users are all about interaction. I have seen custom landing pages with coupons only available to fans. Here are some other things you can do with your landing page:
- Display specific products (Be sure to include a specific call to action as well as a link so they can complete that call to action)
- Have a contest
- Bring in a list of your Blog posts
- Share the company philosophy
- Give them a reason to like your page by sharing what kind of information you share with your fans on your Wall as well as how your Fans can contribute
The possibilities are endless. What are you doing with your Facebook page? Contact us to let us design your custom Facebook landing page. Check out some examples:
HAF Design’s:
Here are some other cool custom Facebook landing pages:
