How should website owners react to Google Fresh?

Have no fear Google Fresh is not another social network or anything like that. Google, Yahoo, and Bing all use certain formulas or algorithms when determining what results get listed when you do a search. Google routinely will make updates or changes to their algorithm.

In simple terms, this update will apparently make Google’s listings fresher. On the Official Google Blog where this new Update was announced, Amit Singhal states: “…these changes will better determine when to give you more up-to-date relevant results for these varying degrees of freshness.” According to Singhal, this update will only evidently impact 6-10% of searches. Continue reading

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Affordable Website Design

affordable website design by HAF DesignFor the budget-conscious small business owner, affordable website design is definitely a feasible option. Since your website is a direct reflection of your business that is open twenty-four hours day, 365 days a year, you need a professional looking website that is affordable. There was a time when professional looking and affordable was an oxymoron. Continue reading

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Why Should You Have A Custom Facebook Landing Page

Why should you have a custom Facebook landing page?

If you are reading this you probably already understand the unquestionable and firm impact of Facebook.  By utilizing Facebook as another tool in your Internet arsenal, you have the opportunity to put your message, product, or service in front of thousands, if not millions, of people. It costs you relatively little compared to most of the offline advertising that you probably utilize. Continue reading

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If I have a Facebook Page, Do I need a website?

During these tough economic times, I often hear people say that they have a Facebook page with a lot of fans that they do not need to have a website. These people believe having a website is not a necessary business expense. They are under the impression that if they build a huge fan base and have an elaborate profile than this can substitute as their “company website”. Continue reading

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Why you should blog if you are a small business owner or commissioned sales rep

bloggingBlogs may have been futuristic just a few years ago, they’re now a must-have for any business, large or small. This is also very true if you are a commission only sales rep. By not blogging, you are missing out on serious access to potential customers. Continue reading

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Why You Need Quality Traffic Over Quantity Part 2

In my last post, I went over why quality traffic is important. In part two, I am going to go over five levels of traffic quality.

Assuming you have not only read, but understand why the quality of traffic to your website is so imperative. So what do I mean by “high quality”? I will explain what the various types of traffic targeting are and how you can increase the quality of each.

The first thing to do is determine your main conversion metrics. You won’t be able to determine the quality until you have something to judge it against. For example, if your main conversion is a sale, quality of traffic is based on how likely it is that a visitor buys. If your conversion is just brand awareness, then quality is based on how well the visitor fits into the target audience (demographics, preferences, etc.). Continue reading

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Want to Grow Your Business: Why You Need Quality Traffic Over Quantity

Brick & Mortar StoreIf you own a brick and mortar store or have ever worked in retail, which would you prefer to have – large amounts of people coming into your business and just browsing but not buying or a decent flow of people coming in and a good majority buying something? If you are in business to make money than I believe it is obvious that you would want the second choice. This is the same for your website, you want quality traffic that converts rather than a large amount of traffic that the conversion is very minimal. Continue reading

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